Kaizen Gaming has extended its commercial agreement with English Premier League club Aston Villa through the 2028/29 season. The sports betting brand Betano will continue to display its logo on the left sleeve of the team's official shirts.
Partnership Details and Community Focus
Julio Iglesias, chief commercial officer at Kaizen Gaming, commented on the decision. "We entered this partnership with total respect for this club’s immense heritage, and it has been a privilege to stand next to the team and its global fanbase during a historic period of success, culminating in winning the UEFA Europa League," he said.
He noted that the collaboration supports community organizations, citing the donation of shirt space to the Acorns Children’s Hospital and the Aston Villa Foundation during the Europa League final.
The company also paused its branding during the club’s 150th anniversary to allow for the commemorative kit. Kaizen Gaming plans to prioritize supporter engagement and global fan experiences over the next three years.
Francesco Calvo, president of business at Aston Villa, confirmed the continuation of the collaboration. "It is fantastic news that we will be continuing our partnership with Kaizen Gaming," Calvo stated. "We are proud of everything we have achieved with Kaizen Gaming as Principal Partner and are excited about the opportunities that we can align on in the future."