The Swedish gambling regulator Spelinspektionen has released a new report detailing how social media influencers promote unlicensed online gambling platforms to domestic players. The findings examine marketing practices targeting younger demographics and outline associated consumer protection measures.
The regulator notes that content creators continue to feature unlicensed operators across popular digital channels. These promotional activities appear frequently in online spaces widely used by younger audiences. The report identifies this trend as a primary area of regulatory attention.